Background Background
   
Background Background
IRDAI Logo
Border
IRDAI Banner
National Portal
Search  
Border
 
  
 Home >> प्रापण समिति
Visitors count:635
 प्रापण समिति
Zoom OutDefaultZoom In
Print Print Document  Pdf Download PDF    
To All
Ref. No: -- Date: 07-02-2019
MINUTES OF THE 55th MEETING OF GENERAL PROCUREMENT COMMITTEE OF IRDAI

INSURANCE REGULATORY DEVELOPMENT AUTHORITY OF INDIA

HYDERABAD

17th January 2019

Minutes of the 55th meeting of the Procurement Committee held on 17th January 2019

Present:

(i) Ms Pournima Gupte, Member-Actuary - Chairperson

(ii) Shri M. Pulla Rao, ED-General - Member

(iii) Shri P.K. Maiti, GM-Enforcement - Member

(iv) Shri M.S.Jayakumar, CAO - Member Convener

User Department present:

(v) Smt KGPL Ramadevi, GM - Communications

(vi) Smt Mathangi Saritha, AGM - Communications

1.    Campaign through Television viz. Doordarshan  and  NFDC (for Private News and Entertainment Channels)

 

The Communication Department submitted the agenda and appraised the Committee as follows:

In order to take up Insurance Awareness Campaign through TV through Doordarshan and private channels on all India basis, the department has sought proposals from Prasar Bharati and NFDC. The media plan proposals were placed before Publicity Committee which recommended the proposal in its meeting held on 18th December 2018. The recommended media plan is for telecast of four TVCs, viz. 3 TVCs on spurious calls  and  one New TVC on importance of Health insurance for a duration of   3 months through  Doordarshan  and Private  News and Entertainment Channels  (through NFDC)  at estimated cost of Rs. 25.95 crore. Details of media plan and estimated expenditure are summarised below: 

 

 

 

a) Doordarshan channels: 

Channels

No. of Channels

Duration  of the spots in sec

No. of Spots / day

Total No. of Spots /

day

No. of

days

Estimated cost after 25% discount (in Rs)

Cost for three months (in Rs.)*

DD News

DD National

DD Urdu

 

 

14

30

1

 

5

 

30

 

 

 

3,19,27,500

 

 

 

 

9,57,82,500

 

40

1

45

3

Regional languages

30

2

 

6

 

30

40

1

45

3

*18%GST Extra on Net Amount 

 

(b) Private News and Entertainment Channels through NFDC: 

Channels

 

Duration of TVC in sec

 

No. of spots / day

No. of Channels

Total spots / day

No. of days

Cost / month (in Rs).

Estimate cost for 3 months (in Rs). *

 

News Channels

45

2

41

8

30

 

 

5,45,67,360

 

 

 

16,37,02,080

40

1

30

1

Entertainment  channels

45

2

22

4

30

40

1

30

1

*18% GST Extra on Net Amount

 

The estimated cost of the campaign through TV   is Rs.  25.95 Cr excluding GST and the payments will be made on actuals.

The Committee recommended the proposal of undertaking awareness campaign through Television viz. Doordarshan and NFDC (for Private News and Entertainment Channels) for 3 months as per the proposed media plan at an estimated cost of Rs 25.95 crore.

2.    Campaign through All India Radio and Private FM Channels

The department has sought proposals from AIR and NFDC for broadcasting of three jingles on spurious calls through various radio stations on all India basis for a duration of   6 months (181 days) through All India Radio and Private FM stations (through NFDC) with an estimated cost of Rs. 17.20 crore (appx). Details of media plan and estimated expenditure are summarised below:  

(a)  AIR Media Plan: 

 

Media Plan

Name of the Channels

 Total No. of stations

Cost for 30sec Rs.

Spots / day

 Cost / day

 Amount for 181* days in Rs.

Plan –I

FM Rainbow- National & Gold Stations  (Metros)

25+4

54,780

6

3,28,680

5,94,91,080

Plan-II

National - Vividh Bharati

42

42,000

6

2,82,960

5,12,15,760

                                                                                          Total

11,07,06,840

 After Discount

8,84,54,765

*18%GST Extra on Net Amount 

 

(b)  Private FM Channels through NFDC 

 

No. of  FM stations

 Period  of Campaign

Spots/day

Timings of  broadcast

Duration of the jingles

Net amount / month in Rs. (after  discount of 15%) *

* Estimated cost / 180 days  in Rs.

380

180 days

3each (total 6)

7AM- 11AM

6PM- 11PM

30 sec

1,39,23,306

8,35,39,836

*18% GST Extra on Net Amount 

 

The estimated cost of the campaign through AIR and FM Channels is Rs. 17.20 Cr excluding GST and the payments will be made on actuals.

The Committee recommended the proposal of undertaking awareness campaign through Radio, viz. AIR and FM channels for 6 months as per the proposed media plan at an estimated cost of Rs 17.20 crore.

 

General

 

The Committee observed that the budget allocated for the 12 months period is being spent in the final quarter of the financial year and within 3 months for TV and 6 months for Radio campaigns. The Committee also felt that instead of campaign during shorter period, it should be staggered throughout the year for better results. The Communication Department informed that the activities for production of TVCs and selection of vendor were taken up in the beginning of the financial year, however, the process has taken time. The department assured that the campaign activities will be commenced in time during the next financial year and that the campaigns would be planned in such a way for spreading them out throughout the financial year.

The meeting concluded with vote of thanks to the Chair.

 

 

 

M.S.Jayakumar P.K. Maiti M. Pulla Rao

Member-Convener Member Member

 

 

 

Ms Pournima Gupte

Chairperson

Border TransBG Border
 
Visitors count : 41506769 © 2013 Insurance Regulatory and Development Authority of India. All Right Reserved.
The Site is Optimized and best viewed in Internet Explorer 9 and above (1024x768) setting.
| Disclaimer
 
Border TransBG Border